Tobacco Grant Program FY 2024-25 Request for Proposals

Departmental Grant ID:
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Opportunity Type:
  • Grant
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The purpose of this grant offered through the Office of the Attorney General, California Department of Justice Tobacco Grant Program is to promote a healthier California by reducing illegal sales and marketing of cigarettes and tobacco products, including e-cigarettes, to minors and youth.


DOJ’s Tobacco Grant Program application process is highly competitive. In accordance with Proposition 56, funds will be awarded to applicants demonstrating strong capacity to support and/or hire enforcement officers for activities specifically aimed at reducing the illegal retail sales and/or marketing of tobacco products to minors/ youth.


Priority activities include but are not limited to:

• Enforcing state tobacco laws and local ordinances, including the statewide flavor ban (and similar local ordinances) through retailer inspections and enforcement operations (e.g. minor decoy, shoulder tap, undercover buys in stores and online)

• Consumer protection enforcement (investigations and prosecution)

• Compliance checks and inspections of tobacco retailers and online services that deliver tobacco products

• Task force coordination among local agencies

• Retailer education and diversion for retailers violating state tobacco laws

• Education for enforcement officers regarding state tobacco laws and local ordinances


Activities that will NOT be considered within this funding opportunity include but are not limited to:

• School and community-based enforcement of tobacco possession and use, including School Resource Officers and purchase/use of vape detectors

• School and community-based education (including media campaigns)

• Other activities insufficiently related to reducing the illegal retail sales and/or marketing of tobacco products to minors/youth


Funding amounts will be evaluated based on the submitted grant proposal.


Selected public agencies will be funded for 24 or 36 months. Projects are expected to begin on or about November 1, 2024 and must terminate on or before June 30, 2028.


Applications must be prepared using DOJ’s online web-based form and submitted with all required attachments.


A grant application requires submission of the following major components:

• Completed proposal (online web form)

• Completed budget detail (MS Excel)

• Letter(s) of commitment (required if partnering or contracting with another agency to complete a portion of the grant objectives)


We highly encourage all applicants to register for the pre-application webinar to be held on May 9, 2024, 10:30-11:30 AM (Pacific) via Zoom. The webinar will be recorded/uploaded to the DOJ Tobacco Grant Program webpage.


To learn more about this funding opportunity, sign up for the pre-application webinar, or view related information, and please visit the DOJ Tobacco Grant Program webpage.


Email with any questions regarding the application process.


Subscribe to DOJ's Grant Opportunities mailing list to stay informed about this and other DOJ grant opportunities.

Keywords: tobacco, flavored tobacco, vape, vaping, flavor ban, law enforcement, consumer protection, prosecution, inspections, decoy operations, shoulder tap, undercover operations, retailer education, retailer diversion, task forces, ordinances, illegal sales, online sales, marketing, minors, youth, Prop 56

Eligibility Requirements

Eligible Applicants:

  • Public Agency

Any local public agency within the State of California that has authority to enforce tobacco-related state laws or local ordinances related to retail tobacco sales and marketing is eligible to apply. This may include police and sheriffs’ departments, district and city attorneys and county counsels, public health departments, cities, counties, and public school/college districts.

Eligible Geographies:

This grant opportunity is geographically limited to the state of California, and applicants should be able to demonstrate significant tobacco products usage within their jurisdiction.

Important Dates

The date (and time, where applicable) by which all applications must be submitted to the grantmaker. Time listed as “00:00” equates to midnight.
The date on which the grantor expects to announce the recipient(s) of the grant.
October 2024
The length of time during which the grant money must be utilized.
11/1/24 to 6/30/28

Funding Details

The total projected dollar amount of the grant.
A single grant opportunity may represent one or many awards. Some grantors may know in advance the exact number of awards to be given. Others may indicate a range. Some may wish to and wait until the application period closes before determining how many awards to offer; in this case, a value of “Dependent” will display.
Grant opportunities representing multiple awards may offer awards in the same amount or in varied amounts. Some may wish to wait until the application period closes before determining per-award amounts; in this case, a value of “Dependent” will display.
Certain grants require that the recipient(s) provide a letter of intent.
Certain grants require that the recipient(s) be able to fully or partially match the grant award amount with another funding source.
The funding source allocated to fund the grant. It may be either State or Federal (or a combination of both), and be tied to a specific piece of legislation, a proposition, or a bond number.
  • State

Funding Source Notes:

Voter approved in 2016, Proposition 56 increased taxes on cigarettes and other tobacco products by $2 starting April 2017. The initiative allocates a portion of annual revenue to the Office of the Attorney General, California Department of Justice. In Fiscal Year 2024-25, an estimated $28.5 million in statewide grant funding will support local enforcement efforts to reduce illegal sale and/or marketing of tobacco products to underage persons.

The manner in which the grant funding will be delivered to the awardee. Funding methods include reimbursements (where the recipient spends out-of-pocket and is reimbursed by the grantor) and advances (where the recipient spends received grant funds directly).
  • Reimbursement(s)

Funding Method Notes:

The Tobacco Grant Program is a reimbursement grant. DOJ will reimburse selected public agencies, in arrears, for approved expenditures upon receipt of invoices, quarterly progress reports, and other enforcement data required.

How to Apply

State agencies/departments recommend you read the full grant guidelines before applying.