Campesino de California Outreach Grant – Radio Media
Details
Purpose:
Develop and deliver 24 semi-monthly, 30-minute hosted radio shows recorded in video format for the Migrant and Seasonal Farmworker (MSFW) population in Spanish. Grantee must use online and social media outlets to publicize the radio show and communicate information to enhance existing outreach channels and support the outreach efforts by government, community-based organizations, and partners serving MSFWs in rural and hard to reach communities.
Description:
This SFP makes available up to $100,000 in funding for the development and implementation of radio talk shows aimed at reaching domestic and foreign MSFW and their families, to inform them about workforce programs and other community services that are available to them. By way of a one year contract, the EDD will require the Subrecipient to create and broadcast 24 semi-monthly, 30 minute hosted radio show programs in Spanish and recorded in video format publicizing the EDD and partner services as well as pertinent information to MSFWs. Additionally, the Subrecipient must create complementing media posts on the Subrecipient’s website and use social media outlets to publicize the radio talk show videos. All broadcasted and other media communications must support and expand on the outreach efforts of the EDD Workforce Services Branch (WSB), designated Significant Multilingual MSFW America’s Job Center of California(AJCC) offices[1], and related partner organizations to achieve comprehensive, statewide outreach information campaigns for MSFWs. For profit, religious, political, or opinion statements are not allowable immediately before, after, or within the airtime of the radio program. Music beds should be seldom, without lyrics, and appropriate to the target population. The applicant must demonstrate the ability to structure the information provided in an educational and informative broadcasting radio and video format within 30-minute programs
[1] The EDD and DOL identify designated Significant Multilingual MSFW AJCC offices every program year based on Wagner-Peyser program participants and density of farmworkers in specific areas.
Eligibility Requirements
Eligible Applicants:
- Business
- Nonprofit
- Public Agency
- Tribal Government
The SFP is open to non-profit public or private agencies, community and faith-based organizations, tribal government, and educational institutions. Individuals are not eligible to apply.
Eligible Geographies:
The applicant must submit a proposal to EDD to reach the maximum amount of MSFWs statewide and provide adequate content for each of the talk shows and related written media. Proposals must focus on providing timely dissemination of accurate and pertinent information regarding programs and services to MSFWs and their families. Target populations must include hard to reach and underrepresented high-density farmworker agricultural areas.
Important Dates
Funding Details
How to Apply
State agencies/departments recommend you read the full grant guidelines before applying.
Resources
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