2025 CNIP Expansion – WIC, WIC Farmers’ Market Nutrition Program and Senior Farmers’ Market Nutrition Program
Details
Purpose:
CNIP Expansion was established to encourage the purchase and consumption of healthy, California-grown fresh fruits, vegetables, and nuts by nutrition benefit clients, including WIC, WIC FMNP, and SFMNP clients.
Description:
For the 2025 CNIP Expansion – WIC, WIC FMNP and SFMNP, CDFA is seeking project proposals from qualified entities to support nutrition incentive shoppers and/or to distribute nutrition incentives to shoppers using a) WIC fruit and vegetable benefits, b) WIC FMNP, and/or c) SFMNP benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets. Qualified shoppers should be able to receive the incentive at the time of purchase. Projects that reach low-access areas and low-income populations, particularly communities where a large proportion of the population is eligible for nutrition benefits (such as CalFresh, WIC, SFMNP) and experiences high rates of diet-related diseases, will be prioritized.
Eligibility Requirements
Eligible Applicants:
- Business
- Nonprofit
Eligibility is limited to the following entities or combination of eligible entities:
(a) Certified Farmers’ Markets authorized to accept WIC, WIC FMNP and/or SFMNP benefits
(b) Non-profit organizations that are applying to work with Certified Farmers’ Markets accepting WIC, WIC FMNP and/or SFMNP benefits
Eligible Geographies:
Applicants live or do business in California
Important Dates
Funding Details
How to Apply
State agencies/departments recommend you read the full grant guidelines before applying.
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