2023 CNIP Expansion – WIC and Senior Farmers’ Market Nutrition Program

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Opportunity Type:
  • Grant
Last Updated:



The California Nutrition Incentive Program (CNIP) encourages the purchase and consumption of healthy, California–grown fresh fruits and vegetables by nutrition benefit clients. This grant will provide funding to organizations to provide incentives to WIC and Senior Farmers Market Nutrition Program shoppers purchasing California-grown fresh produce, support program operations, and outreach.


CDFA is seeking project proposals from qualified entities to distribute nutrition incentives to WIC and Senior Farmers’ Market Nutrition Program shoppers using their benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets and farm stands. Qualified shoppers should be able to receive the incentive at the time of purchase. Projects that reach underserved populations, particularly communities where a large proportion of the population is low-income and communities with high rates of diet-related disease, will be prioritized.

Eligibility Requirements

Eligible Applicants:

  • Business
  • Nonprofit

Certified Farmers' Markets, Farm Stands, and non-profits are eligible to apply

Important Dates

The date (and time, where applicable) by which all applications must be submitted to the grantmaker. Time listed as “00:00” equates to midnight.
The date on which the grantor expects to announce the recipient(s) of the grant.
March 1, 2022
The length of time during which the grant money must be utilized.

Funding Details

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Grant opportunities representing multiple awards may offer awards in the same amount or in varied amounts. Some may wish to wait until the application period closes before determining per-award amounts; in this case, a value of “Dependent” will display.
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  • State
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  • Reimbursement(s)

How to Apply

State agencies/departments recommend you read the full grant guidelines before applying.


For questions about this grant, contact:
1-916-900-5020, cafarmtofork@cdfa.ca.gov